In a bid to attract low-end mobile service users, Telenor Pakistan launched on Thursday life insurance for its prepaid customers, offering their heirs up to Rs100,000 in case of death amid increasing competition among industry players to expand their customer base.
Telenor, which according to the Pakistan Telecommunication Authority (PTA) is the second largest player after Mobilink, announced the Telenor Talkshawk Mohafiz Zindagi Beema for its prepaid customers consuming a minimum monthly balance of Rs200.
Telenor’s customer base at the end of May stood at 31.7 million, capturing one-fourth of total subscribers, according to the PTA.
The scheme has been launched in collaboration with Jubilee Life Insurance Company and MicroEnsurer Pakistan. It is the first such free life insurance policy launched by a telecom company to lure lower-end prepaid customers.